Looking at Lady Gaga's 'Telephone' video, you can almost instantly tell that the producers are using post modernism. But is this what Lady Gaga represents? Or what she's merely making other people think she represents.
During the first few seconds of the video, the
typography used resembles that used in 'Pulp Fiction' - also labelled as a post
modern film. The video uses ideas such as Diet Coke can used as curlers in Lady
Gaga's hair and also portrays the prison as a non stereotypical prison; Gaga is
creating a bricolage. This is due to the fact that the women inside the
penitentiary who are prisoners are dressed provocatively and not in the
symbolic strait-jackets and the women officers dress butch. The penitentiary
shown shows an uncanny resemblance to the cells in Alcatraz, located on an
island in San Francisco which portrays the setting as a hyper real environment.
Gaga's style throughout this video could be called
post modern but could also be described as merely stealing other producers
ideas and turning them into her own. Within the video, we witness at least six
costume changed. The iconic ones being the sharp bra (as seen on Madonna),
unusual geometric designed dressed, including the purple veiled piece and the American
flag outfit that both Gaga and Beyonce wear. This could be seen as high fashion
- just like the famous meat dress - but it also could be seen as copying
artists such as Madonna and on a much larger scale, David Bowie.
Both Gaga and Bowie have had a past of having
androgynous traits. The public speculating about whether either of them were
both male or female and this is shown in the 'Telephone' video when we hear one
of the officers saying in the background "I told you she didn't have a
dick". We can see Bowie show these traits to his highest capabilities
in the video 'Life on Mars?' where he started he 'Ziggy Stardust' alias. In
'Life on Mars?' we see Bowie in full make up: face powder, nail varnish, hair
dye, eye shadow, eye liner, lipstick and he's also sporting a feminine tailored
suit. Another one of Bowie's music videos that is a perfect example would be
the video to 'Boys Keep Swinging'. Again, Bowie is head to toe dressed like a
woman and just casually strolling down a catwalk. If we look at Bowie as a
whole, we definitely see parts of him within Gaga's persona. Other copycat
ideas of Gaga's would be making her 'Telephone' video much like that of a
Tarantino film. We see a car that Lady Gaga and Beyonce get into that has
'Pussy Wagon' on it - a reference to the film 'Kill Bill'.
For me, Lady Gaga is a post modernist but she isn't
an authentic. The younger generation look at her and see a well renowned
'artist', famous for her 'original' ideas. The older generation - or the well
educated in music history younger generation - looks at her and all they see
are artists before her that tried and perfected that look. They see David
Bowie. They see a copy cat. And no one appreciates a copy cat.
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